Welcome to ZuriPlanet's Carbon Literacy for Marketers Course. This course offers comprehensive training in sustainable marketing and advertising, presenting valuable prospects for career advancement.  Accredited by the UN-recognized Carbon Literacy Project in the United Kingdom and backed by the Marketing Society of Kenya, this program ensures the delivery of top-tier, globally recognized education.

• Endorsement by the esteemed Marketing Society of Kenya: This endorsement not only ensures credibility but also signifies the course's alignment with industry standards, giving you the confidence that you're investing in a high-quality, relevant program.
• Accreditation by the UN-Recognized Carbon Literacy Project, United Kingdom: Meets international standards for Carbon Literacy education.
• Recognition by the Chartered Institute of Marketing (CIM): CPD hours earned will be accepted by CIM.
• Comprehensive Understanding of Sustainable Marketing and Advertising: Gain practical strategies tailored to the unique challenges and opportunities of African markets, setting you apart in your industry.
• Real-World Applications: Engage in practical, hands-on workshops, case studies, and expert insights to immediately apply sustainable marketing and advertising principles in your work

• Achieve Dual Certification: Obtain certifications from the Carbon Literacy Project and the Marketing Society of Kenya, and be recognised as Carbon Literate.
• Gain Comprehensive Knowledge of Sustainability in Marketing and Advertising: Understand key concepts and principles of sustainable marketing and advertising.
• Develop a Strong Understanding of Climate Change and Carbon Literacy: Grasp the basic science of climate change, its impacts, and the significance of carbon literacy.
• Analyse and Apply Best Practices in Sustainable Marketing: Examine and learn from best-in-class sustainable marketing and advertising campaigns.
• Identify and Avoid Greenwashing: Understand the risks and implement strategies to ensure authenticity in sustainability claims.
• Craft and Launch Effective Sustainable Campaigns: Design, implement, and manage sustainable marketing campaigns.
• Execute Sustainable Media Planning and Buying: Integrate sustainability into media planning and buying strategies.
• Communicate sustainability Effectively: Master techniques for effective communication of sustainability efforts.
• Measure and Report Sustainability Impact: Use tools and metrics to measure and report the impact of sustainable marketing and advertising.
• Build a Sustainable Brand: Integrate sustainability into brand identity and positioning.
• Reduce Carbon Footprint Through Advertising and Marketing: Implement sustainable practices to minimise environmental impact.

• Marketing Professionals: Individuals working in marketing roles who want to integrate sustainable practices into their campaigns and strategies.
• Advertising Executives: Professionals looking to create and promote environmentally friendly ads.
• Brand Managers: Managers aiming to enhance their brand's reputation through sustainability.
• Media Planners and Buyers: Professionals seeking to incorporate sustainability into media strategies.
• Corporate Social Responsibility (CSR) Managers: CSR managers looking to align their company's initiatives with sustainable marketing efforts.
• Sustainability Officers: Officers who need to understand the marketing and advertising aspects of sustainability.
• Entrepreneurs and Business Owners: Business leaders who want to position their brands as sustainability leaders.
• Public Relations Specialists: PR specialists interested in promoting sustainable initiatives.
• Communications Professionals: Professionals seeking to enhance their ability to communicate sustainability efforts.
• Academics and Students: Individuals in marketing, advertising, and sustainability-related fields.

After completing our course, learners will receive dual certification from the Carbon Literacy Project, United Kingdom, and the Marketing Society of Kenya. This certification endorses their comprehensive understanding of sustainable marketing and advertising practices.

Additionally, they will be accredited as Carbon Literate by the Carbon Literacy Project, United Kingdom, highlighting their expertise in sustainability marketing. Our course also offers the opportunity to earn 8 CPD points, recognised by the CPD Certification Service United Kingdom, the Marketing Society of Kenya, and the Chartered Institute of Marketing, United Kingdom