Sharm El Sheikh, Egypt – November 15, 2022 – ZuriPlanet is thrilled to announce that Mr Michael Esilaba, our esteemed Executive Director, presented a groundbreaking paper titled Beyond ‘Modern Marketing’ at the 2022 United Nations Climate Change Conference (COP27) held in Sharm El Sheikh, Egypt. This paper, which delves into the crucial role of marketing in addressing climate change, significantly contributes to the global sustainability discourse.

Mr. Esilaba’s presentation highlighted the critical role of marketers in addressing climate change and provided actionable insights. His paper explored innovative strategies and practical steps marketing professionals can take to leverage their influence, drive sustainable practices, and promote environmental stewardship.

Key points from Mr Esilaba’s presentation include:

• The Role of Marketing in Climate Action: Mr Esilaba emphasised the importance of integrating sustainability into marketing strategies to influence consumer behaviour and support global climate goals.
• Innovative Approaches: He shared innovative marketing approaches beyond traditional practices, focusing on sustainability and long-term impact.
• Case Studies: The paper included compelling case studies where marketing efforts have led to significant environmental benefits and fostered community engagement. These success stories are a testament to the power of marketing in driving positive change.
• Call to Action: Mr Esilaba’s call to action resonates globally. He urged marketers worldwide to embrace their responsibility to promote sustainability and become catalysts for positive change. This global appeal underscores the universal importance of sustainability and the role of marketers in driving it.

“Marketers have a unique opportunity to shape the future by promoting sustainable products and practices. It’s not just about selling; it’s about creating value that transcends the bottom line and contributes to a healthier planet,” said Mr. Esilaba during his presentation.

The COP27 conference was a global platform for leaders, experts, and advocates to discuss and strategise on urgent climate issues. Mr. Esilaba’s participation underscores ZuriPlanet’s commitment to sustainability and our proactive role in the global dialogue on climate change.