ZuriPlanet meets with Chartered Insitute of Marketing CEO

ZuriPlanet Executive Director Mr Michael Esilaba Meets with Chartered Institute of Marketing Chief Executive Mr. Chris Daly

Maidenhead, United Kingdom, Tuesday, August 29th, 2023 — ZuriPlanet, a pioneering social enterprise dedicated to empowering individuals, businesses, and communities through sustainability initiatives, is thrilled to announce a momentous event in its journey. The Executive Director, Mr Michael Esilaba, was recently invited to meet with the Chief Executive of the Chartered Institute of Marketing (CIM), Mr Chris Daly. This exciting meeting, filled with anticipation and potential, occurred at CIM’s global headquarters in Maidenhead, United Kingdom.

This meeting marks a significant milestone in ZuriPlanet’s mission to promote sustainability and Carbon Literacy in Africa. Mr. Esilaba and Mr. Daly engaged in an in-depth discussion on the transition of marketing from artificial intelligence to sustainability and marketing technology. They explored the critical role of marketing in advancing environmental sustainability and the importance of Carbon Literacy in today’s business landscape.

Mr Esilaba highlighted the profound shared values between ZuriPlanet and CIM, stating, “At ZuriPlanet, we firmly believe that empowering communities with the knowledge and skills to tackle climate change is not just a necessity, but a cornerstone of sustainable development. Our collaboration with CIM, which resonates with our unwavering commitment to sustainability, is a compelling testament to our dedication to integrating sustainability into every facet of business and marketing.”

Mr. Daly not only commended ZuriPlanet’s efforts but also reiterated CIM’s strong support for their initiatives. “The Chartered Institute of Marketing recognises the urgent need for businesses to adopt sustainable practices,” said Mr. Daly. “We are not just delighted, but fully committed to collaborating with ZuriPlanet and supporting their innovative approach to Carbon Literacy and community empowerment. CIM will provide ZuriPlanet with best practices and resources for Environmental, Social, and Governance (ESG) strategy and reporting to bolster African organisations.”

Mr Esilaba took the opportunity to elaborate on ZuriPlanet’s impactful programs. These initiatives focused on climate adaptation, community outreach, and engagement have significantly benefited marginalised African communities and demonstrated ZuriPlanet’s commitment to the triple bottom-line principles of people, planet, and profit. “Our work in climate adaptation and community outreach is a testament to our commitment to creating a sustainable future for all,” added Mr Esilaba.

The meeting concluded with a mutual commitment to explore various collaborative opportunities. These opportunities, which will leverage CIM’s extensive marketing expertise and ZuriPlanet’s pioneering sustainability initiatives, hold the potential to transform sustainable practices within the marketing profession and beyond. Both leaders expressed their shared optimism about the transformative impact of these opportunities on their respective organisations and the communities they serve.

ZuriPlanet promotes sustainability through consulting, training and innovative community initiatives. The organisation remains dedicated to creating a more sustainable and equitable world, one community at a time.

 About ZuriPlanet

ZuriPlanet is a social enterprise that empowers individuals, businesses and communities through sustainability initiatives. By investing a portion of its profits into providing no-cost Climate Reduction training to marginalised African communities, ZuriPlanet aims to foster sustainable development and environmental stewardship. For more information, visit www.zuri-planet.com

About the Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body. CIM’s network of over 28,000 members spans the globe, providing education, training, and professional development opportunities to marketing professionals. For more information, visit www.cim.co.uk 

Dr Kirstie Bailey

DR Kirsty Bailey


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