Small and Medium Enterprises (SMEs) are vital in the global economy, accounting for about 90% of businesses worldwide. They contribute over 50% of employment globally and up to 40% of national income in emerging economies.

In Africa, SMEs represent about 90% of all businesses and provide roughly 80% of jobs across the continent. In Kenya, SMEs contribute approximately 40% of the GDP and employ about 80% of the working population (World Bank).

There is a growing global demand for sustainable products and services. Consumers are increasingly prioritizing businesses that demonstrate environmental responsibility. SMEs that are carbon literate can tap into this market, making them more competitive locally and internationally.

Building a Sustainable SME: Integrate sustainability into the core operations and culture of your business. Study successful examples of sustainable SMEs and learn from their strategies.

Global Recognition: Accredited by the UN-recognized Carbon Literacy Project, our training meets international standards.

Enhanced Competitiveness: Equip your business with the tools to stand out in a market that increasingly values sustainability.

Economic Advantages: Learn how to implement cost-saving sustainable practices and access green finance.

Endorsement by the Marketing Society of Kenya: Ensures credibility and alignment with industry standards.

Accreditation by the UN-Recognized Carbon Literacy Project, United Kingdom: Meets international standards for Carbon Literacy education.

Comprehensive Understanding of Sustainable Business Practices: Learn practical strategies tailored to the unique challenges and opportunities in the SME sector.

Future-Proofing Careers: Align skills with emerging industry trends to become a valuable asset to SMEs.

Customized Learning Paths: Tailored modules for different sectors within the SME landscape.

Apply Best Practices in Sustainable SMEs: Analyze and apply best-in-class sustainable business strategies and practices from leading SMEs.

Avoid Greenwashing: Identify and prevent greenwashing in business, ensuring credibility and trust in sustainability claims

• Understanding the Environmental Impact of SMEs:
  • Explore how SME activities affect the environment.
  • Learn about the roles SMEs play in promoting sustainability.
  • Case studies specific to Kenyan SMEs and their environmental impacts.
• Climate Change and Carbon Literacy:
  • Grasp the science of climate change, its causes, impacts, and the role of greenhouse gases.
  • Understand the importance of Carbon Literacy in the SME sector and how it can influence business decisions and risk management.
• Incorporating Sustainability into Business Strategies:
  • Learn how to embed sustainability into overall business strategies.
  • Understand the principles of green business practices and sustainable development.
• Avoiding Greenwashing in Business:
  • Understand the risks of greenwashing in the SME sector and its impact on credibility.
  • Implement strategies to ensure genuine and impactful sustainability claims.
• Economic Benefits of Sustainable Business Practices:
  • Recognize how sustainable business practices can drive economic growth, enhance productivity, and mitigate risks.
  • Explore case studies demonstrating the economic advantages of sustainable practices in SMEs.
• Creating Effective Sustainable Products and Services:
  • Design, implement, and manage sustainable products and services.
  • Participate in hands-on workshops to develop and refine your sustainable business offerings.
• Communicating Sustainability Effectively in Business:
  • Master techniques for effectively communicating sustainability initiatives to stakeholders and clients.
  • Engage audiences with authentic, impactful sustainability messages.
• Measuring and Reporting Sustainability Impact in SMEs:
  • Use tools and metrics to measure the environmental impact of business activities.
  • Learn best practices for reporting sustainability performance and outcomes.
• Future Trends in Sustainable Business:
  • Stay informed on emerging trends and innovations in sustainable business practices.
  • Prepare for the future by understanding the evolving landscape of green business.
• Insights from Industry Leaders:
  • Gain insights from top business professionals and sustainability experts.
  • Apply lessons from successful sustainable business initiatives to your strategies.
• Navigating Regulatory and Compliance Requirements:
  • Understand the regulatory landscape related to business and sustainability.
  • Ensure compliance with relevant standards and guidelines.
• Building a Sustainable SME:
  • Integrate sustainability into the core operations and culture of your business.
  • Study successful examples of sustainable SMEs and learn from their strategies.
• Developing Personal and Organizational Pledges:
  • Create personal and organizational pledges to reduce carbon footprints within the SME sector.
  • Implement and track these pledges to ensure continuous improvement.
• Enhancing Continuous Professional Development (CPD):
  • Earn CPD points recognized by the CPD Certification Service UK, CPD United Kingdom, and the Marketing Society of Kenya.
  • Ensure ongoing professional growth and development.
• Achieving Certification:
  • Obtain certification from the Carbon Literacy Project.
  • Be recognized as Carbon Literate, enhancing your professional credentials and industry recognition.

• SME Owners and Managers: Individuals leading small and medium enterprises who want to integrate sustainable practices into their business operations.
• Entrepreneurs: Business leaders and start-up founders looking to build sustainable businesses from the ground up.
• Corporate Social Responsibility (CSR) Managers: CSR managers focusing on the business aspects of their sustainability initiatives.
• Sustainability Officers: Officers needing to understand the business implications of sustainability.
• Public Relations Specialists: PR specialists interested in promoting sustainable business initiatives.
• Communications Professionals: Professionals aiming to enhance their ability to communicate sustainability efforts within the SME sector.
• Academics and Students: Individuals in business, management, and sustainability-related fields.

• Certification: Receive a certificate from the Carbon Literacy Project, highlighting alignment with both international and regional standards.
• Carbon Literate Certification: Be recognized as Carbon Literate by the Carbon Literacy Project, a globally recognized accreditation.
• Continuous Professional Development (CPD) Points: Earn CPD points recognized by the CPD Certification Service UK, United Kingdom, the Marketing Society of Kenya and the Chartered Institute of Marketing. Equivalent to 8 hours of CPD training, these points ensure ongoing professional development.